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How To Get Your Booth To Stand Out at a Trade Show

Trade shows are the perfect events for getting your brand seen and your message heard. That said, simple slip-ups can cause your booth to blend into the crowd instead of standing out to passersby. Don’t worry—these tips will show you how to get your booth to stand out at a trade show.

Boost Buzz on Social Media

A great way to attract more people to your booth is with a strong social media presence. For example, take some nice photos of your booth or advertise contests you’re holding—whatever fun tricks you can do to engage people with your brand before they’re even at your booth. However, always post high-quality, professional-looking photos; blurry, poorly framed, or otherwise lackluster photos won’t do a booth any favors.

Sift Through Examples Online

Homework isn’t always fun. That said, homework will be very advantageous in this case, especially if this is your first trade show. By “homework,” we mean looking up pictures of trade show booths online. With each example you examine, think about why the organization chose their trade show color palette and other décor options. What makes the booth attractive or unattractive? Finding the right design isn’t about copying someone else’s booth idea—it’s about designing your booth with a distinct purpose and goal.

Create a Cohesive Color Palette

Consider using your brand logo colors to your advantage during trade shows. The design of your booth should be a top priority, with one of the keys to success being a cohesive look. For example, if your logo primarily boasts gold and black, design a booth that showcases those colors in stunning contrast.

Decorative banners and drapes come in many different colors, so finding a set that matches your logos shouldn’t be a problem. Furthermore, consider layering fabric to boost visual depth and create a richer showcase of color. However, a company logo is only one of many themes you can go with. Even if you don’t use a company logo for inspiration, you can design the booth with a theme that coincides with your message.

Now that you know how to get your booth to stand out at a trade show, you can put these tips into action at your next event. Visit Pipe and Drape Online for an eclectic selection of event décor, including easy-to-use sneeze guards for sale.

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