Trade shows are unique. The twin goals of marketing is to generate sales leads and then to convert potential customers into paying customers. That said, the opportunity to meet people who are in your industry and looking for products like yours cannot be overstated. In fact, nearly 100% of marketing professionals believe that trade show exhibits provide unique value that cannot be gained from other marketing mediums. Once the decision has been made to attend trade shows, the process of designing a booth begins. Whether your booth is large or small, pipe and drape can perform many functions. This article will cover four ideas for using pipe and drape in your next trade show.